Aarons Rent To Own Store

How the Internet is driving innovation in the art industry

by Aaron Method

Stores in Martinsville, Indiana is fairly typical of the small town of shops and mom-and pop-art cooperatives around the state. They mainly feature local artists, or those with local connections. Two are on the town square, it is just off the town square, and one is the sanctuary of art, which is the former First United Methodist building on the next block.

These companies get their traffic to both locals and tourists. Martinsville is known for its antique shops and the original owners and the report they have grown accustomed to from an hour or more away from making the turn.

These companies, however, are not equipped to cope with the complexity of Internet commerce. Having in-laws who have a successful, 10 year old web activity and comparing it to my own past experience in retail sales of traditional specialties, I can see why the corner store is so popular among many artists even if it limits their visibility and certainly the change will probably never be in areas with heavy traffic. Locally Nashville, Indiana is considered a destination more than likely will remain successful for the artists. However, especially in an economic downturn in the market losses of art in a given field. And as with so many companies, there are solutions online for artists who feel the need to exploit the Internet for themselves.

Among the many things I do is help others develop their own business plan. My last client, Christy Santo, has attracted more than a decade. She has literally tons of original designs that attract many different artistic traditions. See some echoes of Celtic art, or Japanese, and others have commented on the Islamic character of some of his art. She wants to return the art, except for its preferred media (pen ink on paper), it has been excluded by the local art galleries as "just drawings, illustrations not."

Inspired by Paul Zane Pilzer of "Rise of the Creative Class" and "The Next Millionaires" I reminded him that we so often encounter resistance when trying to do something that we have not tried before. I suggested him not to turn to traditional solutions, but to get his art to as many people as possible for the lowest price. Rather than rent the stalls and space in the galleries or join closed most of existing cooperatives, she needed to create his own reputation. And its budget, it needed to do for almost nothing.

We discussed various options and decided to find commercial space are actively seeking online vendors. We found one in Wirtland, a virtual country. Christy verified, the stand-by for do-it-yourself, Cafe Press, and has found a way to abandon ship paintings for people to purchase their home. The processor of credit card, she thought to be insufficient can not accept cards issued by U.S. banks and turned to PayPal. Paypal also solved another problem, be able to do downloads, download Pal recommended a site that integrates the PayPal purchase restricted, secured downloads perfect for people who want to buy the image and print it for themselves whatever paper they wish to do so. Thanks Cafe Press, she has the opportunity to put the designs on the finished goods.

One of the biggest problems when you combine art, with Internet sales is overcoming one desire to have 100% control over the process and output. Christy's initial concept art collected by freeing download and canvas proved too restrictive, despite his preference for her, and instead she managed to reconcile with the idea of a wider range of add ceramic tile, tote bags, shirts and keepsake boxes.

The Internet has actually been fighting the hardest fight. As I speak with l.