Mortgage Rates: Best practically impossible to find online Where do you actually find the best mortgage rate?
It does not seem difficult to do. You can not turn on the TV, read a newspaper or surf the web without seeing these mortgage ads. but to find the best rate is really a function of finding the best mortgage company. The rate quotes are only as good as the company that quotes for you.
It is so easy to set up ridiculously low rates on a website or advertisement. With display their mortgage rates on their own Web site, rates after many mortgage companies on other sites.
Like progressive commercial auto insurance, they say you can search their website for other businesses in insurance rates. If you find a website for mortgage companies claiming to have the best mortgage rate, you may think that hand trusted website selected these mortgage companies.
Thus, they have the right to be good?
Wrong.
Most websites are mortgage lead generation sites, where they promise they can get the lowest mortgage rate if you enter your information. Or, they make tons of money from mortgage companies other for displaying their data on mortgage rates.
The site itself does not confirm that these companies have really good prices. The mortgage company pays them to post their rates because the site generates a massive traffic. Their own website does not receive enough traffic that they pay for traffic from another site.
Some sites are completely naked. The only thing they want you to do is enter in your information. They will take your information and sell them to a mortgage company - and not just one - many, many companies.
Other sites to create that air of authority. They pack the website information that makes you think they have your best interests at heart. But in reality, they are there to sell advertising. They have no idea if the companies pay to advertise on their site are honest or trustworthy.
And they certainly do not know or care if you get the best mortgage rates from their site. Their job is to convince you to trust them. When you trust them, using their advertisers. And when you use their advertisers, they make money.
When you are looking for the lowest mortgage rates, it is up to you to find. Blindly commit to a mortgage company simply because someone, some publicity, or any site persuaded (lied to get your confidence) you is dangerous.
Remember, to find the best rates, you must find the best mortgage company. And they are definitely not as easy to find - online or offline - you would think. Always be wary and look - the why.
Why a website Big Push mortgage companies other? Just out of the goodness of their heart!
I do not think so.
Good luck!
Posted on February 15, 2010.