Rent A Center Corporate

Meaning of CSR: - Social responsibility is fundamentally a philosophy or vision of the relationship of business and society. It is considered an investment not a cost. It is a process of continuous improvement, not a fad, which starts small and grows and expands overtime. It is inextricably linked to profitability, because there may have social responsibility without profits.

Importance of CSR - is a time of more turbulence in a company and change is accelerating. The challenges facing businesses today are as follows.

• The globalization of markets, consumer preferences, financial flows. Globalization has important effects on the economies of all countries and companies in most sectors.
• The increased intensity of competition: - Achieving Global now has created more challenges and instability
• : - Rapid technological change Technology transfer market, allowing greater customization of production, and contributing to the displacement of labor.
• Transition from industrial to a knowledge and information economy. Human capital is becoming more important resources.
• The environmental challenges caused by pollution and depletion of resources, business will play an important role in meeting these challenges.
• changes in lifestyle, expectations from employees, customers and the entire communication development

Thus, as the world changes the business environment, as the conditions for success and complititiveness. Because of the forces at work, strengthening more and more strategic relationships with customers, supplies, employees, communities and other stakeholders can become central to competitiveness and survival. The construction of these relationships can form the basis of the new, progressive and people-focused business strategy. This brings us to the growing importance of CSR.

Now, having understood the meaning and importance of CSR Let us not corporate responsibility to its stakeholders. This is why CSR is all about how to manage these responsibilities.

Stakeholders

Interior Exterior

- Shareholders - Consumers

- Employees - Suppliers

- Management - creditors

- Competitors

- Environment

Internal stakeholders:

(I) of the shareholders - holders of shares are mem.