Scottish Pacific Benchmark

During the 2002-07 spending in Europe has increased by about 6% each year while in the United States has increased about 9% annually. Overall, the market for nutraceutical soft drinks is growing at just under 10% annually and this trend should continue for the next five years at least.

The market is also very complex. There are a large number of (often smaller, start-up) and some powerful regional business players and the growing presence of multinationals. There are a lot of innovation. As the boundaries between different categories of products are becoming blurred, we are witnessing the rapid emergence of hybrid products such as milk sports drinks, juices and waters with added energy. A trend towards multifunctional products is as energy drinks, sports combined, energy drinks anti-fatigue and anti-stress and energy drinks in the brain.

The main features of this report

aec Data value nutraceutical soft drink market in Western Europe, the United States and Japan.
aec Analysis of over 4,100 new nutraceutical soft drinks that have been launched worldwide between 2006 and 2009. The report examines how this amount breaks down by region, flavor, positioning the health and functional benefits.

Scope of this report

aec Understand how the myriad of products launched in this market is well nested and linked to each other. Do not miss all the possibilities!
aec Compare your portfolio and pipeline NDP cons flavor and functional benchmarks outlined in the report.
aec Encourage your marketing and NPD teams with product ideas and distribution worldwide.
aec Allocate budgets between nutraceuticals and other areas for potential investment across different geographic regions.

Market issues

aec An important trend is to "hybrid" products that blur the borders category. This can be useful in obtaining marketing to focus on the functional needs of consumers rather than thinking in terms of categories of conventional products.

aec Several attributes increasingly become the norm. The competition and demand for more convenience, more and more products have multiple ingredients, multiple flavors and multiple benefits.

aec There will be a greater variety of portion sizes as consumers demand plans on the one hand and large bags with multiple sections for use away from each other.

The main conclusions of this report

aec In terms of consumption per capita of the population of the United States has reached an astonishing $ 90 in 2007 - much higher than the $ 35 of the United Kingdom, which is probably the first country in Europe.
aec The Americas are consolidated markets where the top three companies account for almost 75% of nutraceutical soft drink sales. Elsewhere, markets are much less consolidated and contain stronger regional players.
aec PepsiCo is the world leader in functional soft drinks. It dominates the market in the Americas, with a 58% share in North America and 56% in Latin America, he also holds the number one in Europe and number two in Asia-Pacific.

Key questions answered

aec Where is the growth in Europe is particularly high?
aec What are some health issues are supported by niche products?
aec What are the most popular flavors of nutraceutical soft drink?


Contents:
Contents
M & A Market Trends Food and Beverage
Summary 8
Introduction 8
M & A trends 2003-2008 9
BM & F & A strategy 10
case studies 11
Future prospects 12
Chapter 1 Introduction 14
Summary 14
Introduction 15
Scope of report 16
Explanation of terms 17
continuing difficulties in food and beverages 19
Economic Trends 19
Consumers.